Three UK’s ‘Dance Pony Dance’ Campaign Has Thrust ‘Everywhere’ Up The Charts.
By Tom Miller
HandBag.com (UK)
Sunday, March 10th 2013, 18:05
Fleetwood Mac have scored their first top 20 hit in 25 years thanks to Three UK’s ‘Dance Pony Dance’ campaign.
‘Everywhere’ climbed 72 places up the singles chart to number 15 in the past week. It previously reached number 4 in the chart in 1988.
The ad by Three UK features a pony moon-walking and dancing in a field to the track. Customers are invited to remix their own pony video at ThePonyMixer.com.
The band’s accolade was confirmed by the Official Charts Twitter account earlier today:
Official Charts @officialcharts
Thanks to the @ThreeUK advert, this week’s highest climber, up 72 places to #Number15, is #Everywhere by @fleetwoodmac. #DancePonyDance
5:46 PM – 10 Mar 13
Listen to Fleetwood Mac’s ‘Everywhere’ in full:
[youtube=http://youtu.be/uKSmskT3fPQ]