The annual awards ceremony/concert put on by Monster at International CES in Las Vegas traditionally features a top musical act, and this year, Monster has booked one of the highest-selling acts in music history. Jeff O’Heir of our sister site Dealerscope reported Tuesday that Fleetwood Mac will headline this year’s Monster Retail Awards presentation and party.
The event is set for Wednesday, Jan. 8 at the Paris Hotel in Las Vegas, and will mark Monster’s 35th anniversary. Monster will also introduce new products at the show.
“We have a long history of presenting really rich musical diversity and talent at the CES concerts. And the one thing that’s always been very important to us is to celebrate the power of real music,” said Greg Pedersen, Monster’s brand marketing and strategic alliance manager. “We chose a band that embodies that, meaning real guitars, real bass, real drums. Fleetwood Mac has a lot in common with Monster in that they think a lot out of the box.”
With John McVie undergoing treatment for cancer, the lineup in Las Vegas will include Lindsey Buckingham, Stevie Nicks and Mick Fleetwood for certain; Monster hopes McVie can return in time for the show.
Alicia Keys played last year’s Monster concert, with Chicago, John Legend, Earth, Wind and Fire and Diana Ross also headlining in recent years. Special guests have also frequently joined the performances at Monster’s concerts.
Stephen Silver / Technology Tell / Tuesday, November 12, 2013