Fleetwood Mac may soon join Live Nation and Yahoo’s roster of high-profile acts at the center of the two media behemoths’ ambitious plan to live-stream 365 concerts over a 12-month period, beginning sometime in the summer. The two companies announced their partnership on Monday during Yahoo’s “Newfront” advertisers’ presentation at New York’s Lincoln Center.
Live Nation, which annually promotes 60,000 concerts, and Yahoo, which receives 800 million monthly unique visitors, are hoping to scale the online live concert experience. The two companies join YouTube, Vevo, and Vice, vying for a piece of the highly lucrative advertising marketplace, valued at $20 billion spent on top-tier sponsorships for broadcast television, cable, and live events.
As one of Live Nation’s most successful touring acts of 2013 with a total domestic gross of $62 million, Fleetwood Mac remains a sure bet for advertisers looking to capitalize on the band’s enduring legacy, fueled by the band’s 1977 Grammy-award-winning album Rumours, one of the best-selling recordings of all time.
Live Nation hopes to build on that success by promoting Fleetwood Mac’s highly-anticipated fall On With the Show tour featuring returning band member Christine McVie, who left the band in 1998. The tour begins on September 30 Minneapolis.
