Courtesy of buzz generated by a gone-viral TikTok video, Fleetwood Mac’s “Dreams” has captured its largest streaming week ever.
Following the rise of the video’s popularity, the classic 1977 Billboard Hot 100 No. 1 hit garnered 8.47 million on-demand streams in the U.S. in the week ending Oct. 1, according to Nielsen Music/MRC Data. That sum is up 125% compared to the previous week (3.76 million).
Previously, “Dreams'” best streaming week came in the week ending Sept. 10, with 3.83 million clicks.
The TikTok video in question has “Dreams” soundtracking a man in a hoodie (Nathan Apodaca) seemingly being pulled on a skateboard, as he drinks from a bottle of Ocean Spray Cran-Raspberry juice and sings along with Stevie Nicks’ lead vocal. The video became so popular, it moved the band’s own Mick Fleetwood to recreate the clip.
“Dreams” also sold 7,000 downloads in the U.S. in the week ending Oct. 1 (up 584%) – its best sales week since the week ending July 24, 2011, when it sold 9,000.
“Dreams” makes moves on the Billboard charts (dated Oct. 10), too, as it re-enters at a new peak of No. 8 on the Hot Rock & Alternative Songs chart, climbs 19-1 on Rock Digital Song Sales, and rises 7-3 on Rock Streaming Songs. (Billboard’s charts dated Oct. 10 will refresh to Billboard’s websites on Oct. 6.)
The cut also impressively enters at No. 36 on the all-genre Streaming Songs chart, a list which is normally crowded with current hip-hop and pop tracks.
On the Billboard Global 200 chart, which ranks the most popular songs around the world, “Dreams” debuts at No. 51. On the Billboard Global 200 Excl. U.S. tally, it bows at No. 161.
“Dreams” was first released on the album Rumours, which was issued in 1977 and spent 31 weeks at No. 1 on the Billboard 200 chart.
Rumours also surges up Billboard’s lists, as it rebounds 47-27 on the Billboard 200 albums chart, marking the first time it’s been in the top 40 since early 2013. The set earned 19,000 equivalent album units in the week ending Oct. 1 (up 56%). The album also inches up 33-29 on the Album Sales chart with 4,000 copies sold (up 45%).
“Dreams” is also featured on the band’s Greatest Hits album, which jumps 169-103 on the Billboard 200 (9,000 units; up 35%) and moves 50-46 on Album Sales (3,000 sold; up 45%).
And finally, the new album The Alternate Rumours – released Sept. 26 exclusively on vinyl the latest Record Store Day Drop – enters the Billboard 200 at No. 165 (7,000 units – all from album sales). It also debuts at No. 12 on Album Sales and No. 6 on Vinyl Albums. The release presents an alternate view of the classic album, with different takes of the album’s tracklist subbing in for the original album versions.
(Editor’s note: “Dreams” re-enters at No. 8 on Hot Rock & Alternative Songs, not No. 9 as previously stated. This story was updated on Oct. 6.)
Keith Caufield / Billboard Chart Beat / October 5, 2020