Walking to Optimism (UK)
Monday, March 4, 2013
Our moonwalking pony ad for Three mobile is now topping the global viral charts. Second Sync, which analyzes Twitter conversations, says that the video generated 14,000 tweets within five hours of its internet premiere on Friday.
But even more excitingly, we got a telephone call from Martin Wyatt, manager of Christine McVie of Fleetwood Mac, the writer and performer of the song ‘Everywhere’ that soundtracks the ad. He told us that Christine is “absolutely thrilled to bits” that we used ‘Everywhere’ and wanted to congratulate whoever made the decision to use it in the ad. She “absolutely loves” the ad and has been “glued to the TV all weekend” waiting for it to come back on. Our Three team is a bit starstruck and overwhelmed at this news.