Billboard
Monday, March 4, 2013 4:29PM EST
Dave Grohl isn’t just delivering a keynote at South By Southwest on March 14. The rocker is bringing an all-star concert to Austin that same evening with an exclusive show, “Sound City Players at SXSW,” at Stubb’s. The concert will be in support of the “Sound City” documentary and its accompanying soundtrack, “Sound City: Real To Reel,” which will be released two days prior on March 12. The event is presented by Citi Private Pass and Billboard is the exclusive media partner. New York-based agency MAC Presents brokered the deal.
The Austin jam session is the latest in a series of performances this year that began at Sundance, with Citi sponsoring additional events in Los Angeles and New York. Confirmed performers include Grohl, Stevie Nicks, John Fogerty, Rick Springfield, Lee Ving of Fear, Rick Nielsen, Brad Wilk of Rage Against The Machine, Corey Taylor of Slipknot and Stone Sour, Chris Goss of Masters of Reality and Alain Johannes. The Meat Puppets will be the opening act.
“We’re excited to bring Sound City to South by Southwest,” says Jennifer Breithaupt, Citi’s senior VP-experiential marketing. “It was great to be a part of the performances. They’ve all been collaborative and Dave Grohl is like a kid in the candy store playing with all these iconic musicians; it’s really, really neat to see.”
Tickets for the event will go on sale Tuesday, March 5, at 4 p.m. ET to Citi consumer credit and debit cardmembers as a complimentary gift with a $25 purchase of the Sound City feature documentary Blu-Ray on CitiPrivatePass.com. Purchases will be limited to two per Citi member on a first-come, first-served basis. Select admission will be available to SXSW badgeholders via lottery. All attendees will also receive a complimentary copy of the soundtrack, courtesy of Citi.
Guests will also be able to take their picture in a photo booth featuring Sound City‘s iconic amp as well as print custom T-shirts at Citi’s branded 1979 Chevy El Camino. Photo booth pictures uploaded on Instagram with the event hashtag #cititakesaustin will be printed onsite with a custom co-branded border and posted to an event microsite where fans can share their picture on Facebook or Twitter. “We’re always looking for ways to capture the unique content at the event and extend the experience outside the environment,” Breithaupt says.
